1. What Personal Information We Collect

  • Identity & Contact Details: name, email address, postal/billing/shipping address, phone number.
  • Payment Details: bank or card information (encrypted by the acquiring bank; we do not store it).
  • Account Information: username, password, purchase history, preferences.
  • Optional Information: date of birth, gender, interests, etc. (used only for analysis or marketing with your consent).
  • Automatically Collected: IP address, browser type, device information, browsing behaviour, cookies (see below).
  • From Third Parties: credit reference agencies, delivery services, etc.

We do not knowingly collect children’s data or sensitive personal data (except for employees).

2. How We Use Your Information

We process your data based on contract performance, legitimate interests, or your consent, for purposes including:

  • Processing orders, payments, delivery, and after‑sales (returns/cancellations).
  • Identity verification, credit checks, account management.
  • Improving services, analysing sales, optimising our website and Apps.
  • Sending you order status updates.
  • Direct marketing (only with your explicit consent; you may opt out at any time).

3. Direct Marketing & Cookies

  • Marketing: We send promotions, event information, etc., only if you have opted in. You can unsubscribe via the link in any marketing email or change your preferences at any time.
  • Cookies: Except for strictly necessary cookies, we require your consent. You may withdraw consent at any time.

4. Information Sharing

We share your data only as necessary with:

  • Payment processors and delivery companies.
  • Credit reference and fraud prevention agencies.
  • Technical support, analytics, and hosting providers.
  • Marketing partners (only with your explicit consent; we will provide their privacy policy).

All third parties are contractually obliged to protect your data and may not use it for their own purposes.

5. Data Security & Storage

We implement security measures to prevent loss, misuse, or unauthorised access. You are responsible for keeping your account password confidential and should be cautious when using public Wi‑Fi. If you receive a suspicious email purporting to be from us, do not reply and inform us.

Your data is primarily stored in the USA or other countries with adequate protection. When transferred internationally, we use safeguards such as standard contractual clauses.

6. Data Retention Periods

  • Visitors: some data is deleted at the end of your session; the rest is erased as soon as no longer needed.
  • Newsletter subscribers: retained until you unsubscribe; we may keep contact details to avoid future mis‑delivery.
  • Customers / supplier contacts: retained for the duration of the relationship, and longer if necessary to handle disputes or claims.
  • We may also retain data longer to comply with legal, accounting, or statistical requirements.

7. Your Rights

You have the right to:

  • Access, correct, or delete your personal data.
  • Object to or restrict our processing of your data.
  • Request transfer of your data to you or a third party (only for automated processing you consented to).
  • Withdraw consent at any time (without affecting the lawfulness of processing before withdrawal).

To exercise these rights, please contact customer service or email [email protected]. We will respond within three months. We may ask for additional information to verify your identity.

8. Complaints

If you have concerns about how we handle your data, please contact us first. You also have the right to lodge a complaint with your local data protection authority.

For any questions or to exercise your rights, please contact customer service or email [email protected].